What’s All The Fuss About?
There has been a lot of talk lately about Google reading your email for targeted advertising purposes. People are worried, which is understandable, but the reality is that regardless of where you store your email, it can be read by someone. Your ISP provider, the company that holds your email (whether it be Google, Yahoo, Hotmail, or a private company that hosts your own domain), and of course it can be accessed at any time by the authorities or the government if they feel you are doing something illegal.
What Is Targeted Advertising?
Targeted advertising does not mean that someone is actually reading your email. It is a type of “bot” or automated program that scans the words in your emails (subjects, addresses, and content) to provide advertisements based on what they think you are interested in. It is not a human personally going through your email. Can you imagine the type of manpower it would take to have enough people sitting there day in and day out reading EVERY email that is sent? Wow!
After the bots scan your email, it places a cookie on your computer that then “follows” where you go to provide more targeted advertising to you as browse the web. Cookies are everywhere … and unfortunately they are not the type you eat. :)
How To Opt Out:
If you are a Gmail user, you can opt out of targeted advertising; both in your e-mail and on the web. To do this, simply go to this website. You will be asked for your Google username and password, and once you log in you will see there are two links on the left-hand side: “Ads on Search and Gmail” and “Ads on the web”. Make sure you click them both, and then click the blue “Opt Out” button. Easy, peasy!
To see who else may be storing cookies on your computer and virtually “following” you around the web to provide targeted advertising, go to this website and take a peek at the list of what cookies are being stored on your computer by these companies. If it isn’t automatically selected, choose the middle tab (in the middle of the page) that says, “Companies customizing ads for your browser”. Place a checkmark in the boxes, and click “Submit your choices”.
How To Protect Your Surfing Habits:
To protect your browser from storing cookies (and thus your surfing habits), here are my top tips:
- Use Firefox as your browser and then download and install the AdBlock Plus extension!
- Make sure you have your browser set to reject 3rd party cookies.
- Set your browser to delete your cookies and clear your cache automatically when you close your browser. (Yes, you will have to re-login to your favorite websites each time you restart your browser, but it’s worth it!) In Firefox, you can find these settings under Tools > Options > Privacy
- Check back at this website often, and opt-out of any new companies that show on your list.
If you don’t use Firefox as your browser (which I *highly* suggest!), simply use your favorite search engine and search “How to clear cache in Internet Explorer” (or whatever browser you use) and “How to reject 3rd party cookies”. You should come up with lots of links that show you how to do it for your preferred browser.
Keeping your cache cleared, rejecting 3rd party cookies, and using an ad blocker will help keep your computer much cleaner and your privacy will be invaded much less often. That’s always a plus, right? :)
I hope this helps alleviate some of the worry you might have regarding your Gmail privacy options.

